Strange times, fresh thinking. Introducing our new website
While we’ve had a little more time than usual to look at our brand, we thought we’d distract everyone from the current challenges by sharing our sparkly new website.
We’re excited to launch a new platform , and it’s more than a new coat of paint, (although we do have a sleek new look which we’re a little bit in love with.) In a (locally sourced) nutshell our new site focusses on key elements we think clients need to know about.
We still talk about food, drink and brilliant events, our favourite things in the world, but you can also find out instantly about the less glamorous but utterly critical matters of event logistics, staffing, our sustainable approach and our venue management service. Above all, we wanted to communicate in a crystal-clear fashion, our full event and venue services, and make the user journey as pleasurable and easy as possible.
So, existing, new and potential clients can see what we’re all about, what we offer, and most importantly, what makes us different. That would be our obsession with creating exceptional experiences – be they private board dinners for 20 or a conference for 200.
Our bold stamp of a visual identity hasn’t changed we just wanted to talk more directly to our customers.
That’s why we’re also launching a separate site for our wedding business, another key part of what we do, because, well, a newly engaged couple is a completely different kettle of fish from a corporate buyer and we figured they need a site all of their own (you’ll find it at hickoryweddings.co.uk).
And yes, search plays a part in our new site, with navigation structured around what potential clients are looking for as well as what our current clients need. The design refresh includes a colour palette tweak and new, super-clear typography with less, but more impactful, text.
So we invite you to take a look around at www.hickoryfood.co.uk and let’s look forward to invitations of a different kind once we are able to socialise with friends, colleagues and clients once again.